Blogs

Developments and inspiration

As agribusiness and communications specialists, we know what's going on. Developments in the agribusiness sector or important online changes? We keep you up-to-date!

Navigating the diverse European agricultural market requires a strategic approach to media selection. Media preferences, cultural nuances, and regulations vary by region and country. The purpose of this blog is to provide key steps that can aid you in selecting the right channels and media for your marketing plan.
Agricultural media selection

Choosing the right media for your European AG marketing plan

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Artificial intelligence and tools like ChatGPT are already a part of our daily lives. One upcoming development that is going to have a big impact is the use of AI by online search engines. In America, Google is running a test of its Search Generative Experience (SGE) interface. Clearly, AI is going to revolutionise SEO. What is in store for us and how can you capitalise on it?
Drastic SEO changes

Artificial Intelligence is going to radically change SEO

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Advertising in Google is almost an integral part of a communication plan these days. Not surprisingly so, since Google is the search engine almost everyone in agribusiness uses. As a company, it is therefore important to be visible among the often tens of thousands of search results, for instance to promote your products or convey your expertise. A logical tool for campaigns with a high search volume, but does it also make sense if you want to reach a small, specific target audience?
Google Ads in agricultural communications

Google Ads in agricultural communications

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The 2024 European and Dutch agricultural trade fair season is in full swing. Which fairs do you want to visit? What is right up your street or maybe learn about a different sector? Read on and find out which four interesting fairs you should not miss!
Trade fair season 2024

4 agricultural fairs not to be missed in 2024

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